- Free Fire will be collaborating with world-famous musician Alok to introduce the Awakening of his popular in-game character
- In-game festivities begin Jul 7, featuring Color Playground-themed party games, attractive rewards, and anniversary souvenirs
- Stay tuned for more to come as the celebrations heighten on Jul 15
Get ready to revel in Free Fire’s anniversary festivities, as the battle royale celebrates its sixth birthday this year! Garena today revealed the lineup of activities planned for the game’s special milestone, which includes a widely-anticipated collaboration with world-famous musician and #1 DJ in Latin America, Alok. Apart from a series of mini party games and a wide range of anniversary souvenirs, fans and players can now look forward to the awakening of Alok’s popular in-game character featuring a new themed outfit and heightened healing powers.
Through the anniversary theme of ‘Color the World’, Free Fire hopes to promote inclusivity by inviting players from diverse backgrounds to come together and have fun with the game. Be it new players who have just embarked on their journey to creating precious memories with Free Fire, or fans who have supported Free Fire from the very beginning, Garena aims to spread joy to all players through a myriad of engaging anniversary activities.
Global collaboration with world-famous musician Alok to launch Awakened Alok in the game
Throughout Free Fire’s sixth anniversary in-game event, Awakened Alok will appear in a special outfit adorned with colorful elements inspired by local Brazilian indigenous groups. The character is also equipped with intensified healing powers — when Awakened, Alok’s skill now drops more musical notes that grant teammates healing buffs.
Starting Jul 7, players can awaken Alok by completing a series of milestone missions. Exclusive in-game collectibles co-designed with Alok himself, such as the Awakened Alok male bundle, AN94 gun skin, and a 6th Anniversary Celebration emote, will also be given out for free during Free Fire’s anniversary campaign.
Celebrate with Color Playground party games, anniversary souvenirs, and more
Besides Awakened Alok, Free Fire fans and players can look forward to participating in several festive activities with exclusive rewards such as sixth anniversary-themed collections with Alok’s collectibles and an anniversary Hat; rank protection effects; and a Magic Cube that can be used to unlock selected bundles. These activities include, but are not limited to:
- Color Cube: Players will have to work together to collect tokens for powering up the Color Cube, which will transform into a massive floating island upon accumulating sufficient energy. In the Battle Royale mode, upon being eliminated for the first time, players will be teleported to the floating island where they are able to revive themselves by completing a special gameplay.
Players will have to work together to power up the Color Cube, which will transform into a massive floating island
- Hat Relay: Players can stand to win a limited edition sixth anniversary-themed hat that will be randomly distributed in matches. Alternatively, players can claim the hat by teaming up with other fellow players who already have the item.
- 6th Anniversary Rank Protection event: By teaming up with a veteran in either Clash Squad or Battle Royale, players can gain immunity against losing a star or points. This rank protection effect is only available once a day for each mode.
- Magic Cube event: Players are now able to receive a complete Magic Cube directly through in-game missions. Once obtained, players can use the Magic Cube to unlock selected bundles.
- Color Playground: A series of mini party games will be introduced each week, starting with Color Hide & Seek from Jul 7.
A reintroduction of the fan-favorite Hide & Seek mode. Color Hide & Seek features increased fun buffs and a new leaderboard meant to encourage more competition.
ALOK is a bonafide dance music superstar and philanthropist holding the title of the second biggest Instagram following of any electronic artist globally, with 28 million fans. On Spotify, Alok concentrates more than 20 million monthly listeners and 5 billion streams, making him the second most listened to Brazilian artist internationally. In 2022 he was named the No. 1 DJ in Latin America and 4th Best DJ in the world, according to the prestigious DJ Mag Top 100 DJ Poll. Alok is also the only Brazilian to make the “Billboard Dance 100” and was named in 2022 by Bloomberg Linea as one of 500 people more influential in Latin America.
Performing some 320 yearly shows on five continents, Alok is widely regarded as one of the most influential Brazilian artists of all time and is experiencing his breakout moment in the US. From working with and lending his remix work to artists including The Rolling Stones to Zara Larsson, from Jason Derulo to Tove Lo and more, he won the “Best Remix” award at the 2020 International Dance Music Awards for his hit remix of the Meduza’s single ‘Piece of Your Heart’ (over 223 million streams), also partnering with global pop sensation Dua Lipa for the official remix of her hit single ‘Physical’. In 2021 he collaborated with Grammy award-winning pop sensation John Legend on ‘In My Mind’, also with renegade vocalist John Martin, as well as lending his craft to remix multi-platinum, #1 artist Ed Sheeran.
After an already hugely successful start to 2022 and hot off the back of the announcement of his debut Ibiza residency at Hï Ibiza, he brought the smash hit of the summer ‘Deep Down” alongside Ella Eyre, Kenny Dope and Never Dull. The song reached #1 Billboard Dance Chart for 4 weeks in a row. Most recently, Alok joined forces with multi-platinum singer/songwriter Ellie Goulding and British DJ/Producer Sigala for the dance-pop anthem "All by Myself", which brings the timeless sample of Depeche Mode’s "Enjoy The Silence."
Alok is also a recognized brand and star, having achieved huge notoriety in the gaming world as a character, with his own name, in the wildly popular game “Free Fire.” Two years ago, he created the Instituto Alok, which manages high-impact philanthropy projects in Brazil and Africa. To date, the institute has donated more than 10 million dollars to social and environmental projects worldwide. As a philanthropist, Alok was part of the revolutionary Global Citizen Live series of worldwide performances alongside names including Billie Eilish, BTS and Elton John, streaming live from the Amazon RainForest alongside the Guarani indigenous people to support poverty and climate change. In 2022 he performed, with Brazilian indigenous artists, on the rooftop of the United Nations Headquarters, in NY, at the opening of Climate Week.
Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.
Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.