Free Fire ushers in a new era with its brand refresh this July

Free Free introduces its new look through its second Battle In Style campaign. 

A new global co-creation program by Free Fire, FF Co-Lab, will launch in tandem with its brand refresh this July. 

Players can look forward to more changes, activities, and goodies to come from 20 July. 

Free Fire’s new look

Free Fire will offer players a brand new experience this July. With a new logo, icons, font, and graphics, Free Fire’s brand refresh will transform its original user interface into a vibrant, and even more immersive world for gamers around the world. The stylistic revamp comes in the wake of the Battle In Style spirit, introduced last year and gradually reflected in the numerous campaigns and changes that followed. Today’s changes mark the game’s embodiment of Battle In Style both at its core and in its look, a spirit evident among its players - lively, expressive, free-spirited, and boldly true to themselves. Watch the spirit of Battle In Style come to life in this animation. 

Free Fire unveils a new chapter with its new brand look

Battle In Style with Free Fire

This July, players will also be invited to join in a comeback of Free Fire’s Battle In Style campaign, with Free Fire character Maxim as the protagonist. The Battle In Style film follows a regular shop assistant and his in-game avatar, Maxim, as they evolve both in and out of the game. Inspired by Free Fire's brand refresh, the shop assistant challenges his mundane daily routine and unleashes his full personality, bringing the spirit of the game to life. Through the film, Free Fire hopes to inspire young people around the world to “Don’t Hold Back, Battle In Style!” 

Watch the backstory for this year’s Battle In Style campaign on YouTube.

FF Co-Lab: Free Fire co-creates with players, brands, and professionals around the world

Free Fire’s brand refresh will see the launch of the new global co-creation program Free Fire (FF) Co-Lab. FF Co-Lab is a global platform for players, industry professionals, and brands to co-create content with Free Fire. To kick off this movement, Free Fire teamed up with notable type designer Akira Kobayashi on a new brand font, Garena Free Fire, exclusive to the mobile title and featured in-game and beyond. Find out more on the inspirational story behind the font creation on YouTube.

Now, Free Fire is looking to collaborate with its global community of players through its first FF Co-Lab global contest, FF Co-Lab: Light Up The Map. From 20 July, players can submit their own Free Fire inspired art piece for a chance to win rewards and have it featured in a future Free Fire map. Players will also be able to take part by voting for their favourite designs to be featured in Free Fire. 

To register for the global contest, players can visit:  ffcolab.freefiremobile.com

Changes, activities, and goodies: Plenty to look forward between 20 and 23 July

The game will also receive new modes and features alongside the brand refresh. On 20 July, Free Fire will introduce a new buff system to the Lone Wolf and Clash Squad mode. In addition to the brand refresh, players can participate in a series of activities and events to experience Free Fire's evolution and Battle in Style. 

Battle In Style activities and rewards to look out for from 20 July to 23 July.

Starting 20 July: 

    - FF CO-LAB: Light Up The Map global contest

    - Hop Hop in-game web event 

On 23 July: 

    - Login rewards: Pixel Run Skyboard and Room card 

    - Playtime reward: Soldier Pixel Grenade 

    - Courage Training event: Vehicle Monster Truck 

    - Exclusive items: Faded wheel Waggor emote and UMP45

Stay tuned to Free Fire’s social media channels for the latest updates.